Check Your Growth Intelligence Maturity
Answer a short set of questions to receive an indicative scorecard across data connectivity, demand, search visibility, inventory intelligence, margin intelligence, conversion, retention, operational handover, and measurement.
Assess Your Commercial Decision Maturity
How are advertising and marketing campaigns connected to your live stock levels?
Promoting products that are out of stock or low in inventory wastes marketing capital and creates customer churn.
The 9 Commercial Intelligence Dimensions
1. Inventory Intelligence
Evaluates synchronization between active ad campaigns and live warehouse inventory to eliminate ad spend waste on out-of-stock items.
2. Margin Intelligence
Assesses whether marketing and discounting decisions factor in true SKU contribution margins and cost of goods sold.
3. Data Connectivity
Measures integration maturity between your website/store and internal ERP, accounting, and CRM pipelines.
4. Operational Handover
Measures lead routing speed, sales rep response SLAs, and quote pipeline velocity to stop lead leakage.
5. Conversion Architecture
Audits mobile UX, checkout abandonment, and South African payment gateway readiness (PayFast, Yoco, Ozow).
6. Search Visibility
Analyzes structured JSON-LD schema, topical authority, and readiness for Google AI Overviews.
7. Customer Retention
Evaluates RFM segmentation and automated re-engagement triggers for dormant high-value accounts.
8. Demand Generation
Measures how paid ad budgets dynamically calibrate against seasonal momentum and search trends.
9. Measurement & Learning
Assesses closed-loop reporting linking digital ad spend directly to paid invoices and bank settlement.
Ready for a Full System Assessment?
Connect with our engineering leads to run a Connected Intelligence Assessment with your actual ERP, inventory, and campaign feeds.